UKIP leader Lord Pearson has apologised for any offence caused by his party's "sod the lot" poster.

Asked by William Snowdon, a caller on The World at One's Election Call, why they had chosen the slogan, Lord Pearson admitted the poster was "naughty".

"But when you're in the sort of position we're in, you have to be a bit naughty to be noticed at all," he said.

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