The South African city of Johannesburg has been hosting Africa�s first fashion week. �To have all the African designers in one place is fantastic,� fashion consultant and trend-spotter Theo Omambala told the BBC.
With more than 45 designers, Ms Omambala (left) says the shows have had a real cross-cultural feel. �People are reinterpreting what it means to be African today.�
�We�re seeing traditional African silhouettes, like the boubou, coming across as well as borrowings from the likes of Vivienne Westwood and Alexander McQueen,� Ms Omambala says.
The organiser, Precious Moloi-Motsepe, says South Africa was chosen for the event as all eyes are turned to the country ahead of next year�s World Cup. �I believe that football and fashion make a fantastic marriage.�
But more seriously, she says, African can compete with the world�s premier fashion houses. �We have a unique African signature and authentic design. The whole look is not African as in ethnic but African contemporary.�
Ghanaian Shirley Selase, who now models in New York, wore Ivorian designer Patrick Asso�s Havana-inspired collection (above). �It�s quite remarkable to see Africa putting such a thing together,� she says.
�It should have been done a long time ago,� she says, �There�s great talent here. I think on the strength of the collections, they (London and New York) will be quite impressed.�
�I think slowly the door is being opened for black African models. I�ll definitely be back next year if they invite me back,� says Ms Selase.
Mozambican designer Taibo Bacar (right) says he enjoys representing his country. �In my collection, I talk about many things: Death, love, green fields, as I try to represent the female beauty in its most beautiful form.�
Ms Omambala says the quality of the work seen during the week has been �second-to-none in terms of finishing and aesthetic�. For some Nigerian designers the Yoruba textile ankara was of the moment.
�Some of the more established fashion weeks - Paris, New York, London - get a bit blase about fashion, whereas here the enthusiasm and passion is fantastic,� says Ms Omambala.
For more on Africa Fashion Week tune into Weekend Network Africa on the World Service on Sunday 21 June. (Interviews: BBC�s Piers Edwards/Photos: Simon Deiner)
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