The poster says Natasha looks much younger than her 15 years
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A husband and wife have remortgaged their home, sold a wedding ring and dipped into inheritance to raise a �40,000 reward to find their dog.
Diane Cousins, 55, took the desperate measures following the disappearance of their 15-year-old Labrador-cross.
She even persuaded her husband Roy to contribute money left by his father.
Natasha, who is tan-coloured, went missing in March when workmen apparently left a door open at their home in Bromley, south-east London.
Mrs Cousins, who also cashed in her engagement ring, told BBC News: "It may be only a dog to you but it's my life. Natasha is so much part of my life.
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You cannot turn a page and say goodbye to a dog because someone has stolen it
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"I would do anything to get her back and by offering this reward I hope I do get her back.
"She has been with me for nearly 15 years and you cannot turn a page and say goodbye to a dog because someone has stolen it."
She said she has put up posters of Natasha all around her neighbourhood but has had no response so far - despite the reward.
"My husband and I have not stopped looking for her and we won't stop looking for her," she added.
'Small price to pay'
Mr Cousins, a builder, said: "In the long term it's going to be a small price to pay.
"My life has been turned upside down since the dog went missing. Diane has been going wild.
"We're exhausted. I just want to get my life back to the way it was rather than spending 24 hours a day, seven days a week looking for Natasha."
Mrs Cousins, a receptionist, said she fears her elderly pet who needs regular veterinary attention, may have been stolen.