Experts are urging regular exercise to cut rising obesity in the UK
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Loyalty cards are being handed out to walkers to let them earn prizes as part of a fitness drive.
Participants get their cards stamped every time they join one of the weekly Witney Heath Walks in Oxfordshire - and after 20 stamps they get a free gift.
It is hoped the council-run scheme will encourage more people to take up regular exercise.
The first group of regular walkers are to pick up a specially-produced commemorative T-shirt on 18 May.
The one and two-mile walks are on Tuesdays, Thursdays and Saturdays and begin and end at the Windrush Leisure Centre.
A council spokesperson said: "Refreshments are served after the walks and this makes it a great social occasion too."
A recent report by England's chief medical officer Sir Liam Donaldson stressed the urgent need for adults to take more exercise.
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