From Vancouver to Egypt, from Derby to Tokyo, nearly 50,000 people have watched the Today programme "viral" advert on video-sharing website YouTube.
The viral, a video that is distributed and shared on the internet, was launched by the programme as an experiment to see how far the three-minute advert could travel.
Reaction to the video has been mixed - from "awesome", as David Naylor of Search Marketing puts it, to "terrible and embarrassing", as lennyteeman comments on YouTube.
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