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Page last updated at 09:12 GMT, Friday, 2 July 2010 10:12 UK

Brics 'prime destination' for sporting events

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Brazil has nearly always had a football team capable of beating the rest, but it has yet to host one of the global sporting occasions. rhis will soon change, as the country prepares to play host the World Cup and the Olympic Games.

Jim O'Neill of Goldman Sachs, who coined the acronym "Brics" to describe the emerging economies of Brazil, Russia, India and China, discusses whether economic power translates into sporting power.


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