Terrestrial TV channels will be allowed to have longer advert breaks - of up to 12 minutes per hour - in films and single episode dramas.
Screenwriter Andrew Davies and Graham Hinton, chairman of advertisers Splash-London, discuss the move.
Get in touch with Today via
email
,
Twitter
or
Facebook
or text us on 84844.
Bookmark with:
What are these?
E-mail this to a friend