BBC RADIO 4

Today Weekdays 6-9am and Saturdays 7-9am

Page last updated at 09:15 GMT, Friday, 15 April 2011 10:15 UK

Cinema success 'about escapism'

Advertisement

Cinema admissions have risen to their highest level since the 1970s.

Rupert Gavin, the CEO of Europe's biggest cinema chain, Odeon and UCI Cinemas Group, and Today's Friday boss, analyses the industry.


Get in touch with Today via email , Twitter or Facebook or text us on 84844.

SEE ALSO

Americas Africa Europe Middle East South Asia Asia Pacific