Politicians are famed for their love of kissing babies on the election campaign trail - but what part does the broader idea of the family play in political life?
A new exhibition of the People's History Museum in Manchester explores this idea, featuring political campaign posters from the last 100 years.
This poster was aimed at women who, in the 1918 election, had just been given the vote. "As soon as women got the vote, they were asked to vote on behalf of their children," says exhibition curator Chris Burgess.
The posters chart a shift in the idea of the family from women as mothers and men as workers, to - starting in the 1940s and 50s - the family as a coherent unit.
But this images of domestic bliss, with all the accoutrements of modernity, led one commentator to complain that the Conservatives "were selling politics like soap powder".
But for Anastasia de Waal, head of Family and Education at the think tank Civitas, politicians are now fearful of images of family togetherness.
While in the US, politicians still direct their campaign imagery at "the family as a political unit", in the UK politicians tend to hold back "because there are such differences" in modern families.
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