The poppy is the county flower of Norfolk
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People in Norfolk are being asked to look out for poppy fields in a bid to discover whether poppies are making a comeback in areas of set-aside land.
The Norfolk Wildlife Trust wants to build up a detailed picture of where the county's poppies can be found.
"Now is the best time to look for one of the plant world's most spectacular sights - fields coloured red with poppies," a trust spokesman said.
Poppies flower from June through to late summer.
In the 1880s, writer Clement Scott dubbed the stretch of coast between Cromer and Overstrand "Poppyland".
The spokesman added: "It may seen surprising but nobody knows whether poppy fields can still be found in 'Poppyland', or whether other areas of Norfolk today are more deserving of this name.
"This survey will help discover if poppies are making a comeback in Norfolk on areas of set-aside farmland."
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