One of the priorities is to tackle fly-tipping

The project in the East End of the city and Hendon has been awarded �70,000 of government funding and is part of a national campaign.

Following consultation with residents, priorities will be tackling litter, dumping of rubbish in back lanes, fly-tipping and underage alcohol sales.

The scheme will start on 8 October and residents, businesses and schools are being encouraged to get involved.

'Dramatic difference'

Home Office minister Hazel Blears said: "The behaviour of a minority of people can ruin neighbourhoods and destroy people's quality of life. Communities should not tolerate this and can fight back to restore the area's pride for the benefit of the law-abiding majority."

The City Council will work with Northumbria Police, Back on the Map and Sunderland Housing Group on the project.

The funding will mean extra clean-up operations and will also highlight how local people and businesses can get involved as well as the enforcement action that can be taken.

Council leader Coun Bob Symonds said: "Over the next 100 days we have the opportunity to work together to make a dramatic difference to the lives of people in the area."